McPherson

Associates

 
 
Creative Communications Consultants

Services

 

McPherson Associates boasts a unique blend of professionals experienced in examining businesses to identify problems and then preparing detailed action plans to solve them.  We'll guide you through an analysis of the major challenges you face, recommend specific alternatives to meet those challenges, and then create the products you need to communicate with your target audience for each.

For internal challenges,

  • We help you define or refine company goals and policies into statements that make sense to your employees from top to bottom, as well as to shareholders or the general public.

  • We produce training tools that can sustain employee interest, such as video productions on easily distributed media -- your intranet, CD or DVD -- or printed material that is unusually user friendly.

  • We analyze customer service complaints and develop methods to address problems that repeatedly hurt your image.

For external challenges,

  • We review marketing and advertising efforts to identify areas where your message is weak or missing.

  • We survey prime business targets to gain valuable information on which to build marketing programs.  By using an independent third-party, you enable your clientele to be more open about changes they would like.

  • We prepare materials - video, web sites, focused advertising and promotions for specific objectives.

  • We help you plan events - conventions, trade shows, corporate meetings, public announcements - to help keep your image clear and focused on success.

We're ready to take on your challenges and find a way to help you succeed.  We promise to give you a clearer vision of who you are, what your business targets should be, how you can focus on success and what we can provide you to fulfill your needs.

Contact Us and let us know what we can do to help you.

 

 

 

 

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Revised: CST

   

For comment, suggestion or error report, please write: sam@mcphersonassociates.net.