Flexibility is the key to providing the right product for the job at hand.  McPherson Associates professionals design and produce creative materials that work -- from news releases to brochures and from websites to DVD discs.  We'll help you decide on the best medium for your message based on your target audience.

News Releases
Professionally written releases for use in all media that won't immediately hit the waste can.

Brochures
For all kinds of uses -- employee programs, new policy or product announcements, special events, etc.

Manuals
Policy, program or training manuals with readability and attractive graphic design.

Video Training
Showy productions on DVD, CD or posted in HTML on your intranet website. 

Web Site Design/Construction, Optimization
Internet presence that grabs and holds attention and makes navigation easy.

Event Planning
Professional assistance from the decorations to the podium selection make a meeting great!  The devil is in the details for amateurs, but we know how to exorcise the demons.

Strategic Planning
Chart a course based on bona fide research with realistic objectives, strategies and time-based, assignable tasks. We can survey your prime targets, produce solid opinion documentation and shape an action plan. Then we'll help you measure your achievements along the way to confirm progress or a need to redesign approaches.

McPherson Associates are ready to help you build a successful future!