Communicating ideas clearly inside and outside the company often becomes a difficult task for those closest to the action.  Often, it takes a fresh, unbiased  view from skilled professionals outside the daily pressures of the business to produce a new and focused approach to resolving communication problems.

McPherson Associates examines businesses to identify the cause and effect of communications problems and then prepares detailed action plans to resolve them, utilizing today's most advanced technological tools. 

We'll guide you through an analysis of the challenges you face, recommend specific action plans to meet them, and then create the product you need to communicate with the target audience.

A recent case in point:  A Fortune 500 international telecommunications equipment manufacturer called on us to help solve a problem with its largest customer.  Initially, the company suggested we produce a Video CD to instruct its customer's technicians on proper installation and maintenance of their most popular equipment line.

However, after analysis, we recommended an alternative that was less than half the cost of the video production, and much more effective. We produced a data CD that gave the technicians quick and easy access to the thousands of pages of equipment documentation, previously stored in a huge binder few ever used. With a user-friendly, point-and-click approach, now they reference exact procedures on one CD they can pop into their laptop wherever they may be working.

The big payoff:  the technicians love it, the customer is getting the job done faster and better, and there are fewer callbacks; the client's product image has improved, its tech support staff is getting fewer calls for intervention, and the client saved additional money by accepting our recommendation.

Come to think of it: McPherson Associates appeared to be the only "loser" by suggesting a lower cost alternative and cutting our budget.  However, that was offset by the satisfaction of doing the right thing.

Our associates represent a broad range of skills, honed by years of experience in a wide variety of settings.  We're not confined by a corporate "box" that makes creativity difficult, if not impossible.  We'll be more than happy to sit down with you, to determine whether we can help you. 

We deal with a select client base, so rest assured that we'll only take on your project if we are confident we can offer what you need.  If it appears we can't, we'll try to recommend other companies that may better serve your needs.

Tell us your problem;

we'll communicate your solution.